Solensia is a monthly injection that helps relieve osteoarthritis (OA) pain in cats. I contributed to the development of the launch campaign by brainstorming early concepts and pitching the idea behind “Back to Normal”—inspired by how OA might affect my own cat’s personality. After successful market testing, the concept was selected for a national TV spot. I supported the production process, including shot selection and voiceover recording, and created campaign materials such as banner ads, branded Zoom/Teams backgrounds, and other print and digital assets.