The PERTfect Match is a campaign concept developed for CREON, a prescription medication used to treat people who can’t digest food properly due to insufficient pancreatic enzymes.

As a Pancreatic Enzyme Replacement Therapy (PERT), CREON becomes the "PERTfect Match" for patients who’ve struggled with ineffective treatments. The campaign playfully reimagines a dating app experience, using familiar terms like “swiping right” and “matching” to connect patients with their ideal therapy.

A proposed partnership with Hinge strengthens the dating app concept. For the pitch, I developed two website pages, three social ad screens, and two digital sales aid pages— illustrating how this idea could engage both DTC and HCP audiences.