Purr-fect Your Practice is a weekly email series from Zoetis and the American Association of Feline Practitioners (AAFP), designed to provide veterinarians and their teams with quick, actionable tips to improve feline visits and create more cat-friendly practices. Established in 2022, I became the lead designer on the project in 2023. In this role, I handled layout design for each week's email and collaborated with illustrators to develop custom illustrations and icons.