A Foundation Built on TACI is a high-science, unbranded campaign concept developed for Vertex Pharmaceuticals to raise awareness among HCPs about a novel IgAN therapy targeting the TACI protein.

The creative centers on the idea of TACI as the blueprint—or foundation—for future treatment. I brought this concept to life through a microsite featuring blueprint-style illustrations and visuals. The site was fully prototyped to demonstrate its functionality and potential impact during the pitch.