1‑800‑GETITUP is a health awareness campaign concept aimed at educating millennial men that erectile dysfunction can be an early sign of type 2 diabetes.

Inspired by ’80s and ’90s nostalgia, the campaign centers around a functioning hotline that delivers information about ED and T2D, supported by tactics and activations that embrace the retro aesthetic while remaining educational.

My copy partner and I developed and presented the concept deck to the Chief Creative Officer at DH.